Australian add campaign called “Matemorphosis”.
Translation to non-Australians:
If your mate is driving too fast tell him stop being a knob.
If your mate is planning to drive home pissed tell him he is a wanker.
If your mate drives on drugs tell him he is being a total twat.
If your mate doesn’t wear a seatbelt tell him he is acting like a cock.
If your drives when he is half asleep then tell him he is an absolute tosser.
(Source: carpe-natum, via xtremecaffeine)